Ecommerce Track

Content That Sells for Ecommerce Shops: Turn Posts Into Purchases (Without Posting 24/7)

Andréa Jones of Online Drea and Uncommon Marketing Agency

If you sell products online, your content has one job: move someone closer to buying. In this session, you’ll learn a simple framework for creating content that builds trust, highlights your products, and drives sales without feeling spammy. We’ll cover what to post at each stage of the buyer journey, how to write stronger hooks and calls to action, and how to turn “pretty content” into content that converts.

You’ll leave with: sellable post prompts, a plug-and-play content structure, and a quick checklist you can use for every launch or promotion.

From One-Time Buyers to Loyal Fans: Proven Strategies to Increase Customer Lifetime Value

Arianne Foulks of Aeolidia

You don’t always need more traffic to grow your online shop. Instead, you need deeper relationships with the customers you already have. In this class, we’ll explore proven strategies to increase customer lifetime value by strengthening engagement, boosting loyalty, and encouraging repeat purchases.

Learn how to design effective loyalty and rewards programs, increase average order value through smart merchandising and upsells, and re-engage past customers using email and lifecycle marketing. We’ll also cover referral and affiliate programs, post-purchase experience improvements, and simple retention metrics every shop owner should track.

Whether you’re a maker, retailer, or digital product seller, you’ll walk away with practical, actionable tactics to turn one-time buyers into loyal fans without increasing ad spend or chasing more traffic.

Brick-and-Mortar Shops Track

3 Things to Do Now to Improve Employee Productivity

Gwen Bortner of Everyday Effectiveness

One of the biggest expenses of any business is your team. Naturally, you want everyone to be productive and perform at a high level. But often, that’s easier said than done. It starts by empowering your employees to do their best. Learn three simple practices you can start to immediately lead and develop your staff, so they can excel individually in their roles and collectively as a team. 

The $90K Turnaround Story: How to Spot the Profit Leaks Holding Back Your Store’s Cash Flow

Kathy Cruz of Savvy Shopkeeper

If you’ve ever looked at your sales and wondered, “I’m making money… so where is it going?” this session will finally make the mystery make sense. Independent Retail Coach Kathy Cruz shares the real $90K profit story that started with a single shift in clarity, then breaks down the common cash flow myths and hidden “profit killers” she sees in creative retail shops nationwide.

You’ll use a simple Profit Leak Analyzer worksheet to spot where money may be slipping away in your own shop. You’ll leave with a deeper understanding of why cash flow feels tight, where to look next, and one powerful first step toward healthier, more predictable finances.

What If No One Buys? Validating Your Teaching Idea Without Having to Pre-Sell

Shannon Boyer

In this session for teachers and designers, you’ll learn a proven three-step process for validating your course or teaching idea without having to rely on stressful tactics such as pre-selling. If you’ve been holding back from creating an online course because you are afraid that no one will buy it, this process will alleviate your fears and help you feel confident enough to move forward. You will learn how to narrow down your ideas and conduct an environmental scan, which includes a 7-step student needs assessment and a 5-step market analysis. You’ll leave with a clear idea of what you should create and have a plan of action for your next steps.

Crafting a High-Converting Website and Landing Pages

Tori McElwain of Hey, Tori!

Discover how to build a website with landing pages designed to guide visitors toward one clear action, like signing up for a class, downloading a pattern, or joining your email list. Learn how to create pages that earn trust, communicate your value clearly, and guide visitors to take action. We’ll cover the essential pages every teacher or designer needs, with blueprints for both basic and advanced landing pages you can apply to any class, pattern, or offer. You’ll leave with practical tips and simple updates you can implement right away to improve clarity, strengthen your message, and increase conversions.

Hidden YouTube Features That Will Transform Your Craft Business

Mary Beth Temple of MBT Creates

YouTube is constantly evolving—and so is the craft industry. This class bridges the gap between technical video know-how and creative business. Designed specifically for craft professionals, we’ll explore the latest YouTube features, including Shorts, Shopping, and community tools, and translate them into techniques that make sense for makers, retailers, and manufacturers. You’ll learn how to grow your audience, boost engagement, and showcase your creative expertise without getting lost in tech jargon. Through real examples from the craft world, you’ll leave equipped to run your channel with clarity, confidence, and creativity.

Turn Your Process Into Engaging Videos with Descript

Jil McKinney of Descript

If you’re creating content and are short on time, this course is for you. Whether you’re a podcaster, YouTuber, shop owner, designer, or craft professional, you’ll learn how to use Descript to streamline your workflow and turn your existing process into polished, scroll-ready videos. We’ll show you how to record, clean up your footage fast, and turn longer content into standout social clips with just a few clicks. By the end, you’ll have a simple, efficient workflow and the confidence to create videos that help your brand grow.

How to Maximize Profit on Every Sewing Machine Sale

Brett Moore and David Martin of SewPro Connect

This class is designed specifically for brick-and-mortar sewing machine dealers and quilt shops. You’ll learn a proven, repeatable blueprint for increasing profit on every machine sale while strengthening long-term customer relationships. Instead of relying on more foot traffic, we’ll focus on strategies that help you capture more value from the customers already walking through your doors.

Discover how to turn one-time sewing machine buyers into loyal, repeat customers through thoughtful add-on sales, education and service offerings, and an exceptional in-store experience. You’ll leave with practical tactics you can implement right away to boost revenue, improve margins, and build a thriving, relationship-driven retail business.

Real Strategies to Reignite Growth in Your Sewing Machine Retail Business

Ricky Brooks of Hands On Sewing Schools by RK Consulting

If your sales feel harder to maintain this year, you’re not alone—and you’re not failing. After three top-of-the-line machines launched in 2024, the industry hit record highs. Now, many retailers are facing the natural correction that follows a boom. The question isn’t “What happened?”—it’s “What’s next?”

This workshop is designed to help you answer that question with clarity, strategy, and action. You’ll leave with tools you can use immediately to boost traffic, drive sales, and re-engage your customer base.

In this results-driven session, you’ll learn how to:

• Shift your sales strategy to match the new buying cycle
• Identify hidden revenue streams inside your existing customer base
• Refresh your marketing approach to attract new machine buyers and re-engage old ones
• Create events, classes, and partnerships that keep your store top-of-mind
• Reinvigorate your team to sell with enthusiasm, not exhaustion

We’ll share real-world examples from successful retailers who have learned how to pivot, plan, and profit in changing times.

This isn’t theory—it’s a playbook.

Come ready to take notes, share ideas, and leave with a concrete plan to spark sales and confidence again in your store.