Michaels stores across the country are opening their doors to local makers, and it’s an exciting opportunity available to handmade businesses. A. Local Makers Market puts your products directly in front of Michaels shoppers who are already primed to buy craft and handmade goods.
But walking away with real sales, new followers, and repeat customers takes more than just showing up with a table. It takes preparation, strategy, and know-how.
In this can’t-miss panel, you’ll hear directly from two makers who’ve turned their Michaels pop-ups into serious business wins, plus you’ll get insider guidance from a Michaels Regional Merchandising Manager on exactly how to make the most of this opportunity. Whether you’re preparing for your first pop-up or looking to level up your results, you’ll leave with a concrete action plan.
You’ll learn:
- How to get your small business market-ready before your first Local Makers Market
- How to design and merchandise a table that stops shoppers in their tracks and clearly communicates what you make and sell
- Proven tips for engaging customers, sparking conversation, and turning browsers into buyers and brand fans
- The essential business logistics, including payment processing, sales tax remittance, and tracking profitability, you’ll need so you’re set up for success from day one
Come away with the confidence and the concrete tools to make your Local Makers Market pop-up a true win for your business.
Plus, download this special workbook to help you prepare for your popup event!
Wednesday, October 7 at 8:00 pm EST/ 5:00 pm PST
About the Presenters:
Matty Salvador
Matty Salvador is a Regional Merchandising Manager at Michaels, where he brings local community insights to life through merchandising, events, and creative experiences. With a background in both retail leadership and art, Matty is passionate about supporting local makers and finding meaningful ways to connect them with their communities. He uses his own experience as an artist to help create programs that celebrate creativity, build relationships, and make Michaels a place where makers feel inspired and supported.
Hattie Roe
My name is Hattie, and I live in Oakland, CA. I started my small business, California Soule, five years ago after retiring from working 40 years in the medical field as a CAT scan technologist. I make made-to-order natural, organic body and hair products for the whole family, as well as candles. I’m also a grandmother and great-grandmother and enjoy my family.
Samantha Marks
Samantha Marks is the owner and baker behind Sam’s Bakes, a home-based baking business in Bakersfield, California. She creates a variety of homemade sweet treats, including cakes, cookies, breads, and cake pops. Samantha is a wife, mother, and proud small-business owner who is passionate about baking and serving her community.
